Tuesday, June 19, 2007

How does Usability affect SEO & Visitor Retention

With the coming of Web 2.0 the increase of usability in websites have become a very vital factor in developing and marketing a website. Both the website owners and the website end users want to see and experience the websites which are usability engineered.

Usability engineering a website is developing or designing the user interface of a website so that the website can be easily accessible to the end users. All the products, information and services should be presented in an easy to understand manner. It avoids unnecessary pages and reducing the number of server pages from the server and thus increasing the response time of the website.

Everyting such as a color, navigation, structure and layout of the web pages are engineered to develop a highly usable and effective website.

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