Google may be known to you as one of the most intelligent applications ever seen and also as the most widely used application in world but, it may not remain the number one search engine in the world. This is because it's close rivals Yahoo, MSN, Ask and others are updating their algorithms and leaving no stone unturned towards improving their quality of search.
Quality of search. This is one of the most important factor which decides whether a search engine is anyone's favorite. As this is one of the most important criteria as to what people use search engines for. The best will be the one who solves the people's purpose without troubling them much!!!
How can the biggest and the most trusted and used search engine's in the world lag behind in this race.
Google is now hiring Search Quality Evaluators and Search Quality Coordinators who have the sole responsibility of improving the quality of Google's Search results. So what these SQE /SQC do?
They analyze, filter, search and evaluate the quality of websites based on quality of code, content, website architecture, plan and design, ease of use, aesthetics, internal and external links and many more quality consideration and deciding factors. These are closely coupled with Google's algorithm and sometimes may come up with some modification or enhancements in the Google algorithm for searching the exact page or information which you want.
On the basis of this study, research and analysis work the SQE's and SQC's evaluate number of sites belonging to their particular category and domain. Based on their reports and evaluation which are re-evaluated and examined for accuracy a number of times to ensure quality and trusted website which are not just the gimmick of a Black Hat SEO come up. These are then rearranged and quality factors are incorporated in the search algorithms to let only the rarest of the rare and the best of the best come to the top for you!
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