It is therefore very important for the organizations to build a positive image and save it from being pulled down by the competitors . A similar example happened with a Electric Car company called REVA, the owners and senior management were too worried to know that some competitor has taken a crash test video and pulled to out of proportion to warn people not to drive this car as it is not safe!! Within no time after a YouTube video was released and comments were published people all across the forums, blogs, community spaces started getting to know about the same and it directly hit the sales figures of the car manufacturer.
'Better late than never' the REVA guys realized that it is best to directly confront their customers and public about the car. They came up published press releases, went back to community sites, forums , blogs chats and updated that the company is serious about this and is trying to work on making things better. Soon, the panic in the general public came to an end and the sales figures of the car company stabilized.
Lucky enough... Because many organization are not able to survive such attacks by the community and they loose the image brand name forever almost!
Had the REVA guys realized and tracked this negative vibe earlier they wouldn't have been in such a situation and would have also battled out the losses due to dropping sales figure and demand for the car in the market.
Imagine yourself, your product, your brand name or the business in this scenario!!
Do we have any such way though which we can track this and take necessary precautions and correct the image before it is ruined by someone else?
Yes of course! you can do that!! it is by using a tool which is like a search engine + analytics system that gives precise statistics of vibes created about your brand in the www. it searches all community spaces in the web for the most relavent search term provided by you that could be associated with the product your organization name. It lists all those places where you are mentioned and an analysis report how people talk about, rate related articles, express views and comments, how do other bloggers think about your product, what is opinion of users about your product in the community sites etc.
This tool is SocialMention.com
Use this to proactively stay steps ahead of the miscreants and save your brand image from getting tarnished by anyone else out there...
