Add Latest News Updates News to your website through Google Reader

You may be wondering about how to keep your website crawled by Google regularly. Getting crwaled by Google has great importance.
Do you know how to do it?
Well, the idea is simple. The key to thi question is that Google is content hungry. Google crawlers will just love to crawl your website if you provide fresh and unique content. Bringing fresh content for a website is every webmaster's dream. It is typically difficult for website to have fresh content regularly.

Adding news of the related theme on your website would be a great idea. But you updating the news every day or evry hour would be a headache, right? Wrong.

Did you know that it can be done automatically? Sounds like a magic? No absolutely not. I will explain you to do it in 6 simple and easy steps below. But for the news, you should know that your news should be relevent. i.e. A cricket website should have news related to cricket, if you provide news about chess, your visitors would hardly find it useful which would create a negative impact on your website.

Now the question is how to add news to your website? The answer is a yet another free tool from Google Labs - Google Reader. This is actually Google's news aggregator. You can subscribe news by clicking the 'Subscribe' link. Follow the below mentioned steps to have HTML news hyperlinks in your website which gets updated automatically.

1. Open Google news
2. Type your wanted news. example - cricket. and press Search News.
3. Find RSS feed or Atom feed on the left of the page, where you have all the
Cricket news.
4. A new page with 'xml-tags' would come up. Copy the url and paste it to the
Google reader and press 'search content'.
5. Once done with it, click to 'Subscribe'.
6. Go to 'share' and on the right side of the page find - 'Put a clip on your site'.
Choose an appropriate title, a color and press the 'Get Code' button.
You will find a JavaScript code. Just copy-paste that code to your home page and
see the magic! (Ah! in one sense, it is)

The Google Reader provides an easy and handy way that requires no xml, php, rss knowledge and it is effective too. I have am using it and I am happy. Find the news source on the right hand of the page.

You can add or edit news directly coming from Google News. Not only that if you know the RSS and Atom feed URL of the website like; Yahoo, MSN or any other website, you can just repeat the same procedure from step '4 ' onwards. Google Reader provides an easy way to get crwaled by Google and add news service to your website for visitors.

Is Google ready to Solve Pay Per Click frauds?

Google hit the news again. This time not for its new innovations, software or services but, for a legal issue that is giving pains to Google. Google is sued by a company in Arkansas, which claims that a huge chunk of money is wasted in paying the Google for fraud clicks. This is not a single incident, but several other companies also have to tell the same story. In fact, many companies have faced a similar and serious problems due these click frauds.

The question that hits the head hard is; Is Google going to solve this issue, if yes, then by what means? Finally, Google has come up with it's initial homework. That is, Google now confies on it's expert engnieers and security professionals that have developed unavoidable filters to check click frauds. Google will not only stop click fraud activity but it can also ban the activities comming from the IP addresses where suspicious activities are carried out.

Google anounced that it will pay back the whole amount, which is found to be credited to the advertising company's bill due to fraud. The payback amount is calculated by the Google and it is liable to all those companies who are subjected to click fraud. The total worth is $90 million. It sounds huge huh! But just check out this fact that Google has earned several billion dollars from the last 4 years only through advertisements. And the $90 million would not throw Google in the drains of losses.

Let us hope that Google keeps up it's trend and reputation in market through serving the people and not by frauds and scams!

For a successful site the following things are considered imoportant from SEO point of view.
I am laying down some of those important ones for your referral.

Suitable Meta Tags for the pages related to the keywords.
Placing Keywords Tags for the pages related to the keywords.
Images of car models with non-descriptive Alt Tags.
HTML and CSS Validation.
Content Optimization.
Web Site Internal Link Analysis.
Limiting the size of the pages especially the home page.
Directory Submission of this site to 200 web directory.
Decreasing of the load time of the page.
Maximizing the CSS to decrease the page size and make it search engine robot friendly.
Blogs related to the products or services offered by the site. This helps bringing qualified traffic to the site.

These are some of the SEO checklists that must always be kept in mind before starting off any SEO based project.

SEO and SEM a Comparison

Search Engine Optimization and Search Engine Marketing go hand in hand. SEO and SEM are like the two sides of a same coin. One supports the other. Without the support of any one the other cannot go further. But if both of these are used together then it can lead to a development of such a web site that is loved by the search engines that is sure to come in top listings every time a related word or phrase is searched.

Search Engine Optimization is all about optimizing the websites for the top search engines. So that the web pages appear on the top listings whenever searched for. An SEO professional needs to keep himself updated with the latest in the search engine algorithms. A responsible SEO must know what the search engines like and what not. He should then make changes accordingly in the web site so that it performs well and beats all its competitors only to emerge as the best in the business.

Having a web site without SEO is like moving in search of destination with the lack of direction. If you have SEO there to support your web site means that you are heading towards your destination with a map. This map is Search Engine Optimization.

Search Engine Marketing comes into picture when a site is optimized and is already uploaded. What else? Your site is now of a very good quality it is all live! But how people are going to know about your site? How are you going to recognize that there is a site called www.abc.com, which is really good! Yes a right guess! You need to let people know about your site and services/products being offered by you. You need to indulge in effective and efficient marketing of your web site. SEM or Search Engine Marketing is just that. It gives you the power to take your site to the millions of customers worldwide. Yes, the popularity, the money is just a mouse click away!

Don’t hesitate to write anything you wanted to know at amarendra4ever@gmail.com.