Google hit the news again. This time not for its new innovations, software or services but, for a legal issue that is giving pains to Google. Google is sued by a company in Arkansas, which claims that a huge chunk of money is wasted in paying the Google for fraud clicks. This is not a single incident, but several other companies also have to tell the same story. In fact, many companies have faced a similar and serious problems due these click frauds.
The question that hits the head hard is; Is Google going to solve this issue, if yes, then by what means? Finally, Google has come up with it's initial homework. That is, Google now confies on it's expert engnieers and security professionals that have developed unavoidable filters to check click frauds. Google will not only stop click fraud activity but it can also ban the activities comming from the IP addresses where suspicious activities are carried out.
Google anounced that it will pay back the whole amount, which is found to be credited to the advertising company's bill due to fraud. The payback amount is calculated by the Google and it is liable to all those companies who are subjected to click fraud. The total worth is $90 million. It sounds huge huh! But just check out this fact that Google has earned several billion dollars from the last 4 years only through advertisements. And the $90 million would not throw Google in the drains of losses.
Let us hope that Google keeps up it's trend and reputation in market through serving the people and not by frauds and scams!
