Search Engine Optimization and Search Engine Marketing go hand in hand. SEO and SEM are like the two sides of a same coin. One supports the other. Without the support of any one the other cannot go further. But if both of these are used together then it can lead to a development of such a web site that is loved by the search engines that is sure to come in top listings every time a related word or phrase is searched.
Search Engine Optimization is all about optimizing the websites for the top search engines. So that the web pages appear on the top listings whenever searched for. An SEO professional needs to keep himself updated with the latest in the search engine algorithms. A responsible SEO must know what the search engines like and what not. He should then make changes accordingly in the web site so that it performs well and beats all its competitors only to emerge as the best in the business.
Having a web site without SEO is like moving in search of destination with the lack of direction. If you have SEO there to support your web site means that you are heading towards your destination with a map. This map is Search Engine Optimization.
Search Engine Marketing comes into picture when a site is optimized and is already uploaded. What else? Your site is now of a very good quality it is all live! But how people are going to know about your site? How are you going to recognize that there is a site called www.abc.com, which is really good! Yes a right guess! You need to let people know about your site and services/products being offered by you. You need to indulge in effective and efficient marketing of your web site. SEM or Search Engine Marketing is just that. It gives you the power to take your site to the millions of customers worldwide. Yes, the popularity, the money is just a mouse click away!
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