Hi All!!
Before you go out and start marketing your product and services over the world wide web you should make sure that you already have good presence in there. Because when you first start posting or writing about your products or services, a large number of people start searching your name (company's) over the web. To let them know and understand about your brand, your organization, values, vision and products/services offered, you need to create an impression about your organization that helps build your brand.
Do you know where do they look in for you in the web, to know that you are something?!!
These are most probably prominent search engines, web directories, social media space, forums, blogs, wikipedia, criaglists... and the list goes on. Obviously they may land up in any of these above before taking one more step towards you.
But do not forget that, no matter the long this list may be but you need to be present in all these popular medias before you begin the real promotions and marketing for your brand.
After your presence is recognized at all these considerable channels of communication through which people usually connect and rely for trustworthy information you start leaving your competition behind. With this presence you are now ready for a solid head start, and now when your users learn about you through any of your advertisement say an email campaign they realize that this product or brand is well known and exist in most of the respectable digital world channels they know. You will realize that they are going to trust more on your brand rather than any other .
This little preparation which I call web-readiness will add great value to your efforts on web marketing and online promotions. Do remember to keep a track of all your channels through which you communicate with your users. Work out a metric which will help you to understand your customers that directly impacts your marketing efforts. Believe me that when you do an analysis out of all this valuable data you will get some really valuable feedback and insights into building, re-modelling and refining your business and marketing strategy which will propel you to greater heights much above you would have been!
Now your focus should be on building relationship with your customers and once you are able to do that, you experience a loyalty and trust following up for your brand among your customers. Once this is made they will be able to stick to you and wait for your products to hit the market.
This is a simple and solid way of developing a customer following for your brand. Only you need to be very careful in choosing the content and the channel for communication.
No comments:
Post a Comment