Basics of SEO and Web Marketing - II

So I am back again with basics of SEO and web marketing strategies. These strategies are considered standard, as they have experienced to be successful on the real life scenario.

Developing a web page on the basis of a particular keyword means using the same keyword in the entire article as a main subject. It should depict quality information related to the keyword. The content should be arranged beautifully around the keyword. One good SEO tactic is to repeat the keyword again and again in the content. A certain level of decency should be maintained to avoid excess repetition of the keywords.

Keyword Density comes into picture here. It is the measure of number of keyword in your content with respect to the total number of words present in a given article. So if you write a 500-word article then repeat the keyword at least 10 times. This is based on the rule that the minimum density of the keyword should not be more than 2. 2% of 500 is 10. Repeat your keyword 10 times in 500-word article. But getting is the heart and soul of your Search Engine Positioning.

You should try to get a keyword, which is more looked by the people. This clearly specifies that you want to make such pages that is liked by the people and not just by you. You should start with an extensive keyword research. You should find out the keywords that are searched by the people throughout the world for a given topic. Suppose I want to write something about real estates present in a given city. Then the keyword should be something like New York real estates or New York real estate agents. You may have to do an exhaustive keyword research in the web for researching the keywords.

I suggest you to take the help of keyword research tools. Most of the keyword suggestion tools that are based on Word tracker are good. If you are targeting for Yahoo then considering Overture would be a good idea.

Digital point is one such popular keyword suggestion tool. But no one can beat Word tracker when it comes to keyword research with respect to the kind of information presented by it.

Word tracker shows a bit detail about the keyword like competing keywords, total number of searches in a day and the KEI (keyword effectivity index). Once you are done with keywords for your pages you can be assure of a good start of Search Engine Optimization process.

Wish you happy Optimization!