Google Book Search Intergration Feature - API

Hey Guys!!
I am back after a small stint. To let you know as the first hand info quite few interesting things happened in my life both personally and professionally. I have changed place, my job, my company and there's change in my work profile too. Apart from these good chnages it's also sad that I am away from my very near and dear friends of Hyderbad but now the good thing is that I won't give you any chance to complain about my posts in this blog. This is because I have bought a new laptop today and I am writing this post from my new laptop.

Enough of scribbling and let's get into what I have say in my current post!!

This is about the new Google API for books.
As you might have guessed that this API lets you display books on topic of your preference. This is exactly what you can do using Google Book Search API. Now, I think this would be very useful for people who want to buy new books or review a book before actually buying it. I think this is great tool provided by people at Google. As far as portals or education based websites are concerned people are really going to benifit from it.

Google Book search can be integrated to a webiste using an API which offers higher customization. As an option for those who are not coding guys can take the copy-paste kind of javascript free to use code offered by Google to integrate in your web page where you want to put this book search and preview display feature.

The URI for the same is: code.google.com/apis/books/

Check it out, generate your code .. put it in your webiste ...and get going!!

Web OS - Building an OS above the existing Internet Layer

Of course everyone who uses computers knows what importance does an operating system holds in making a computer a usable piece of engineering. Without an OS a computer would be very difficult to be used for any task by a common man.

The Operating system provides a layer above the internal hardware of your computer and you. It acts as an interface between you and computer machine so that your commands can be easily understood by your computer. The OS provides a platform to run various application on your computer which otherwise would have been impossible in your computer to run. The other way of considering the same scenario is that if you don't have a standard operating system in your computer then the application that you are using right now in your computer need to have the system software capabilities. This would require all the applications to be almost an operating system in order to run in your computer.

Just imagine, how difficult it would have been for the people to develop applications then? Each application needs to have a layer of codes written that would interact with the hardware of your PC. If you have got an Operating system explicitly to interact with the hardware of your computer then developers don't need to build these human machine interfacing feature in their application. SO now, a lot of time, energy and resources are saved when you have an OS sitting on top of your computer hardware to have all other applications site over itself.

Now you only concentrate on developing the core functionality of your application and not on the OS capabilities to make it run on any PC. If you can understand this concept you can understand the Web OS - Web Operating System concept also. Actually, the Web OS is a platform to run some similar kind of application on the browser. If you try to understand this concept with a developer's perspective you will know what I mean.

If you want to develop a new shopping site you can use the framework of tried , tested and already industry standard application like Amazon. You can use the framework of Amazon shopping site to have a website build over it which would have a solid architecture and you would not need to focus on the developing your shopping site from the scratch. So now, a layer above the www sits, where people who want to build Shopping site can have the API's and framework of Amazon to develop their custom sites. Same thing can be done for search engines using Google's APIs, portals using Drupal's framework, social networking sites using facebook framework and likewise the whole new application would use the industry standard application's framework or APIs to have their business supported by a solid technical architecture imposed by such proven and industry standard application saving the new business's valuable time, energy and money.

How to get your Site Indexed by Google within few days ?!

You have created a great website and have been wondering when people would get to know your website. You want your SEO for your website to work and you want to let Google let you know that you have such useful content and quality content. What you are gonna do? First things first and always first!!

To make your site rank in the search engine especially Google, you should have the web pages of your website indexed in the Google's database. Any guesses how you do that..? Is it going to Google's Directory or Dmoz's Directory to submit your webiste..???
If your answer to these questions is "yes" then ummm... probably you are right but Of course you have failed to hit the Bull's Eye!!!

If you want your website to indexed in Google with proper information about each and every page i.e. their metadata you need to use Google's Webmaster Tool. Oh.. No need to worry that's absolutely free, truly in Google's style!!

First of all you need to create an XML Sitemap of your website. This XML site map will contain the list of all your url's in your website. Along with the URL your xml site map should also have some information about what these urls (web pages) contain. Then you have to include some Metadata of your web pages, these are title and description of each and every page. This should be unique. Say if you have a website which has 1000 pages. huh ?!! Is it possible to create xml tags 1000 plus xml tags for each page including title, description and url ? Of course not. That is why you would use tools. Tools that create xml site map for you as soon as you copy paste the home page url of your website. XMLSitemaps.com is one such useful website to create XML sitemaps of your website.

Now rather than writing in paragraph I would like to point wise so that it become easier for you to follow it.

1. Download sitemap.xml in your desktop and upload it to your server where you have kept your home page of the website.

2. Now you should be able to see the xml sitemap by typing url www.mysite.com/sitemap.xml

3. Open another webiste www.google.com/webmasters/sitemaps . Now sign in using your Google Account username and password. you will find a webpage showing dashboard.

4. In the dashboard below sites enter the url of your website and press "Add Site" button. Your site will be visible underneath. On the right hand side you will find a clolumns sitemap.

5. Under this column click "Add" link. A nwe Page will open up , under choose tupe list box choose general sitemap.

6. Below a text box will appear where you enter the sitemap url --> www.mysite.com/sitemap.xml and click "Add General Sitemap" button.

7. Next page a code will appear prepare a plain HTML page and name it as the code provided. Then finally upload the page in in the same directory of your web server where you have placed your home page.

8. Now when you do all these your site xml data is uploaded in the Google. You may like to verify the sitemap.xml file for error free xml codes which Google takes very strictly.

9. After the verification is over open Google.com after 48 hrs. and type in the search box--> site:http://www.mysite.com and see the listing. You will see the pages of your website indexed. Count the no. of pages with the list to confirm the all pages have been indexed properly !!!

Genrally it will !!

If you don't see within 48 hrs. you may check the updates in the www.google.com/webmasters/sitemaps about the status. Genrally it takes 2 - 5 days for Google to do the same.

PHP comes with Framework Now !!!

This is for all those people who are related with PHP development and want to see PHP based application development as strong and robust as Java and .Net (evolved over the years). What really lacks in the present version of the PHP is that it is not well structured (framework) and programs are not highly secure. Until now PHP is not supported by any framework unlike J2EE or Microsoft .Net which have really strong frameworks.

This framework enables application development, coding, security, information flow and control over the code and application really strong. The programmer is empowered here and is less prone to do mistakes while implementing application's architecture. Frameworks also impose certain standards of coding which every programmer / developer has to use making the code more manageable and readable/understandable.

Frameworks supports 'using pre-built codes and components' including API's which developers can use to build there applications faster and easier. It also makes the applications lesser prone to bugs and more secure.

Lately Ruby or better 'Ruby on Rails' was used or considered as a good alternative for building faster application using PHP in the web as it uses it's own framework (MVC type) for application development and we in Axaya have also been thinking about the same (as told by Murthy Sir once). But Using Rails has some disadvantages like learning a new programming language plus the support of Rails based framework on servers is questioned. How many corporate applications are built using Rails ??

So what do we do..???

Now here comes ZEND FRAMEWORK.!!! A framework for developing PHP application. Now you don't need to learn a new programming language plus your coding becomes easier, more manageable, follows standards and now you develop more secure code too!! You have now become a better programmer / developer following this framework. There are other frameworks also available but, I think it's better if we go by ZEND, the most trusted name so far. ZEND corp. distributes PHP around the web known as Zend core PHP.

ZEND framework supports the familiar JAVA based MVC pattern for application development. This is the basic architecture of most of the JEE based applications. So better compatibility with Java and PHP based applications also.



A small refresher to what MVC is...

MVC
Model - It is where the business logic resides. EJBs
Controller - Application flow logic, navigation ( an intermediary between Model and View) - Struts, Servlet, Spring
View - Application front end, basically the UI of the applications - JSF, JSP, including HTML, CSS & Ajax.


...if u want to see the details of Zend Framework please check this out.

Framework (what's there?) - http://www-128.ibm.com/developerworks/library/os-php-zend1/

PHP IDE - from Eclipse (makes developer's life easier ) - http://www.eclipse.org/proposals/php-ide/
dowld it for free and experience...


The time is not too distant when PHP will stand along with JAVA and .Net as the 3 main languages for developing web applications. -- told by someone.

Forget Web 2.0 it's Web 3.0

Web 2.0 doesn't needs any introduction. What's most exciting to know before you could digest Web 2.0 is that there is Web 3.0 which is now ready for you. And this one's much bigger than the previous versions of the world wide web.

By Web 3.0 I mean that birth of such applications which will result from the existing applications or websites. API's serve as a key to build or use such facilities in the new websites. The Web 3.0 has it's root embedded here. Web 3.0 is a newer version of www where the websites are built using API's of the already existing websites. These then become the web services. These Web 3.0 websites will work on the basis of scraping and mash ups. Existing websites can be scraped to create of new websites. Or simply a mash up of all these websites and their power harnessed through API's will be used to develop such a Web 3.0 based website.

So now for creating a website, say a photo album of your favorite movie stars you can use API's provided by an Image search engines such as Flickr to develop a website which provides the best and the latest images on your website. Now you can use this and such API's to create a variety of exciting collection of images in your web album and further put a Google Search API to make those images searchable in your website. Now just imagine what it takes to create such an application i.e. web album. You need to cerate a small search engine, you need to continiously index and and put images of all your favourite stars and upload it to your website. Plus you also need to to edit and customize the shape and size of the images according to your website. You also need to have an Admin Panel in your webiste where you can carry out these activites as frequently as possible. Doesn't it seem a cumbersome task as compared to using API's to configure and develop an application within minutes. You can simply use the power of Flicker through it's API to search and present images of your actors or actresses link by link on the pages of your websites. You can further use Google's or other search engine's API to create a website which also provides latest news and gossips related to your stars.

So finally we understand a web 3.0 world wide web as a collection of websites build on the API's of already existing websites which are itself applications. Like Yahoo Search, Google Search, Flicker, Amazon API's, Pappal API, Google Maps API's for developing mashable applications on the fly. You can also use some of RSS technology based API's to customize the kind of information you want to display it in your website. Scraping the world wide web for the information, gaining access to the other websites database to use that data in your website and create web applications is all what Web 3.0 all about.

Web 3.0 is embarked by the breakthrough technology of creating a www which is more search able organized and machine understandable. This is creating a semantic web. Now Google and other search engines would be able to search more precisely and faster than ever before,and perform much intelligent searches. developing a semantic web is based on creating XML tags which provide information, these will serve as metadata to the already existing data. It would let the machines to understand the exact data which is required by the user and filter out the unnecessary ones. Making the data readable by the machines also helps machines to categorize and sort data on their own without much of human intervention thus, making searching and organizing the web faster and more accurate.

Experience the Web 3.0 symbolizing application offered by Yahoo.
pipes.yahoo.com and mash up the whole world wide web. Experience the power of API's and use them to develop your applications today.

You may also like to gather and downloadable API's to develop your own web application based on these API's and have it hosted as any other websites.

The Science of Behavioural Marketing

Without proper marketing it is quite difficult to take a product to reach it's intended audience. All those who want to be into business and earn money out of their products and services have to rely on the old but gold theory of marketing.

It is not surprising to know that even Google earns a huge chunk of it's money from Advertising and marketing. Behavioral marketing is the new buzz in the marketing arena which has the potential to sweep the market by it's behavioral targeting technology.

Oops! what's that?

Behavioral marketing revolves around marketing products and services which suit the needs and requirements of the customers. The behavior of the people browsing all around the world wide web is watched and a pattern of interests and preference is recorded for marketing only those products and services that they have been looking for!

That's where the behavioral marketing clicks. The Google's concept of personalized search is to find out their user's preferences over the Internet. It is to find out what they search what the browse and then on the basis of the information collected the advertisers will target them with their produces matching their needs, requirement s and preferences which they generally look out in the Internet. This technology directly reads the user behavior and find out what do they want? or what are they looking for?

Then channelize all those ads suiting their search. So the next time you search through your Google personalized search you will have only those ads which are relevant to what you are looking for.

How to get indexed in Google within 3 days !! - Part I

You have a great business idea and you have decided to take it to the corners of the world. You want to build a website through which you can prosper your business within no time and minimum cost.

You have also hired people with enough technical know-how to build a website. By know, you have build your website and have purchased a suitable & matching domain to make it live. Ah a lot of things have been done by know and you are just waiting for the cash registers to ring! You might be thinking that the most important things are done, but do you know that just by developing a website would not earn you bread and butter?

Just think! how do people would get to know that there is a website (your website). They should know that some website can provide 'xyz' products and 'uvw' services and is best at it. You should attract them to your website with informative content, quality and user friendliness of design, navigation and architecture. You should lure people to do business with you through your website.

You should also know that more than 80% of the shopping and internet based business is carried out through the websites which reach there potential customers through search engines. This data makes it clear that Search Engines plays a vital role in bringing visitors and business to you through your website.

So by know, I think it must be clear to you that your visibility in the search engines is very important. Now, for visibility, the search engines like Google must know that you have created a website. One way to do so is to directly submit your website information and url in Google's directory. But this won't make each and every page of your website crawled by search engine crawlers or robots. For this you must have to do something which can make each and every page of your website known to Google. Do you know how to do that?

It is done though submitting xml version of sitemap to the Google. Google has a special tool for webmasters known as Google's webmaster's tool which can used to inform Google about the pages and the information they contain.

More information on how to build xml site maps and upload them in Google to get all your web pages got indexed in 3 days will follow on the next post...

Google Searchology

Searchology - Google's new way of searching and presenting information to its users. This concept of Google will ramp up the whole world wide web and will create a new boom for Google once again.

Google has has come up with new search engine algorithm updates, and has built one in all search engine interface where you can search just anything at one place. From addresses in Google maps, to images and videos. It will now present information about just anything and would differentiate on the basis of what you want. For example now you can have the advantage of searching and obtaining the search results in plural.

Google is now trying to pass itself through highest possible usability factors to enhance itself in one of it's core principles i.e. providing great ease of use to users and solving complexity of searching and presenting information to the people.

Explore more on Searchology: http://google.client.shareholder.com/visitors/event/build2/mediapresentation.cfm?MediaID=25550&Player=1

Some of the important differences that you are going to experience in Google:
Once of most important things are
Relevancy
Speed
User Experience
Comprehensive

Google's strength is also on its data centers. It has the biggest databases which millions of websites and trillions of web pages indexed.

Now whether you want to find a hotel, business, weather info, Google is the one stop solutions as it provides a single interface to users.

Technical Specification for Apple iPhone

Size and weight

• Height: 4.5 inches (115 mm)
• Width: 2.4 inches (61 mm)
• Depth: 0.46 inch (11.6 mm)
• Weight: 4.8 ounces (135 grams)

In the box

• iPhone
• Stereo Headset
• Dock
• Dock Connector to USB Cable
• USB Power Adapter
• Documentation
• Cleaning/polishing cloth

Headphones

• Stereo earphones with built-in microphone
• Frequency response: 20Hz to 20,000Hz
• Impedance: 32 ohms

Mac system requirements

• Mac computer with USB 2.0 port
• Mac OS X v10.4.10 or later
• iTunes 7.3 or later

Windows system requirements

• PC with USB 2.0 port
• Windows Vista Home Premium, Business, Enterprise, or Ultimate Edition; or Windows XP Home or Professional with Service Pack 2 or later
• iTunes 7.3 or later

Environmental requirements

• Operating temperature: 32° to 95° F (0° to 35° C)
• Nonoperating temperature: -4° to 113° F (-20° to 45° C)
• Relative humidity: 5% to 95% noncondensing
• Maximum operating altitude: 10,000 feet (3000 m)

Input and output

• iPhone
  • 30-pin dock connector
  • 3.5-mm stereo headphone minijack
• iPhone Dock
  • Dock connector

Power and battery

• Built-in rechargeable lithium ion battery
• Talk time: Up to 8 hours²
• Standby time: Up to 250 hours³
• Internet use: Up to 6 hours⁴
• Video playback: Up to 7 hours⁵
• Audio playback: Up to 24 hours

Google hiring Search Quality Coordinators

Google may be known to you as one of the most intelligent applications ever seen and also as the most widely used application in world but, it may not remain the number one search engine in the world. This is because it's close rivals Yahoo, MSN, Ask and others are updating their algorithms and leaving no stone unturned towards improving their quality of search.

Quality of search. This is one of the most important factor which decides whether a search engine is anyone's favorite. As this is one of the most important criteria as to what people use search engines for. The best will be the one who solves the people's purpose without troubling them much!!!

How can the biggest and the most trusted and used search engine's in the world lag behind in this race.

Google is now hiring Search Quality Evaluators and Search Quality Coordinators who have the sole responsibility of improving the quality of Google's Search results. So what these SQE /SQC do?

They analyze, filter, search and evaluate the quality of websites based on quality of code, content, website architecture, plan and design, ease of use, aesthetics, internal and external links and many more quality consideration and deciding factors. These are closely coupled with Google's algorithm and sometimes may come up with some modification or enhancements in the Google algorithm for searching the exact page or information which you want.

On the basis of this study, research and analysis work the SQE's and SQC's evaluate number of sites belonging to their particular category and domain. Based on their reports and evaluation which are re-evaluated and examined for accuracy a number of times to ensure quality and trusted website which are not just the gimmick of a Black Hat SEO come up. These are then rearranged and quality factors are incorporated in the search algorithms to let only the rarest of the rare and the best of the best come to the top for you!

How does Usability affect SEO & Visitor Retention

With the coming of Web 2.0 the increase of usability in websites have become a very vital factor in developing and marketing a website. Both the website owners and the website end users want to see and experience the websites which are usability engineered.

Usability engineering a website is developing or designing the user interface of a website so that the website can be easily accessible to the end users. All the products, information and services should be presented in an easy to understand manner. It avoids unnecessary pages and reducing the number of server pages from the server and thus increasing the response time of the website.

Everyting such as a color, navigation, structure and layout of the web pages are engineered to develop a highly usable and effective website.

Technical Specification of Nokia N-95

Navigation

* Built-in GPS

E-mail

* Easy-to-use e-mail client with attachment support for images, videos, music and documents
* Compatible with Nokia Wireless Keyboard (sold separately)

Browsing

* Nokia Web Browser with Mini map

Digital home

* Play video, music and photos on home media network - compatible TV, stereo and PC over WLAN/UPnP

Java Applications

* Java MIDP 2.0, CLDC 1.1 (Connected Limited Device Configuration (J2ME))
* Over-the-air download of Java-based applications and games

Other Applications

* Personal Information Management (PIM)
* Advanced S60 PIM features including calendar, contacts, to-do list, and PIM printing
* Settings Wizard for easy configuration of e-mail, push to talk and video sharing.
* Data transfer application for transfer of PIM information from other compatible Nokia devices.
* Wlan wizard

Connectivity

* Integrated wireless LAN (802.11 b/g) and UPnP (Universal Plug and Play)
* Bluetooth wireless technology with A2DP stereo audio
* USB 2.0 via Mini USB interface and mass storage class support to support drag and drop functionality
* 3.5 mm stereo headphone plug and TV out support (PAL/NTSC)
* Nokia PC Suite connectivity with USB, Infrared and Bluetooth wireless technology
* Local synchronization of contacts and calendar to a compatible PC using compatible connection
* Remote over-the-air synchronization
* Send and receive images, video clips, graphics, and business cards via Bluetooth wireless technolog





Video

RealPlayer media player

* Full-screen video playback to view downloaded, streamed or recorded video clips
* Supported video formats: MPEG-4, H.264/AVC, H.263/3GPP, RealVideo 8/9/10





Package Contents

Standard Sales Package Contents

* Nokia N95
* Nokia Video Connectivity Cable CA-75U
* Nokia Connectivity Cable DKE-2
* Nokia Stereo Headset HS-45, AD-43
* Nokia Battery BL-5F
* Nokia Travel Charger AC-5

* Sales package content may vary by region.

SAR

Eco Declaration

Declaration of Conformity

Specifications are subject to change without notice.

The availability of particular products and services may vary by region. Check with the Nokia dealer nearest to you.

Operations, services and some features may be dependent on the network and/or SIM card as well as on the compatibility of the devices used and the content formats supported. Some services are subject to a separate charge. For more information, contact your service provider.

How to get to the top of Google through Article Submission

You must be wondering how do some webmasters gain to the top of Search Engines in a very less time, and that too, without using any Black Hat techniques.

Yes this is possible. I am going to tell you a 100% genuine, logical and effective technique which is very easy to implement also. To let you know how, let me refresh your memory with one basic search engine ranking algorithm. I am putting it forward from SEO point of view so that even a novice SEO can understand it.

This is - If you want to rank for a particular keyword phrase, especially in Google, what you have to do is to get 'back links'. Wait, Back links of highly relevent pages. Pages which have the same keyword phrase what you are targetting in yuor webiste/webpage. When you talk of having the pages with same keyword phrase it looks difficult but, what about creating such pages?!!

The key is Online Article & Article Directories. You can write articles on specific topics which have optimized with the same keyword phrase. So if you write 1 article and submit it to 200 Article Directories you will have more than 200 pages pointing to the webpage you want to target. You just have to mention the URl of your websites's page and just lay back to see the magic!!

If you are a regular writer your content/article will be listed in 2-3 locations in the same article direcotry and hence carry 2-3 most relevent back links from each Article directory. 200 back links with just 1 article. And, when you write 5 articles the number of relevent links will become 1000!! So now you see that your webiste has 1000 pages linked to you, targetting the same keyword phrase.

Now, no one can stop you from making it to the top rankings in Google and other reputed search engines.

------------------

If you want top 10 Rankings for your website feel free to contact me at amarendra4ever@gmail.com

Don't wait for your site to grow old because you get genuine, non-spam and authentic techniques to reach to the top 10. You value time because time is money!!!

Add Latest News Updates News to your website through Google Reader

You may be wondering about how to keep your website crawled by Google regularly. Getting crwaled by Google has great importance.
Do you know how to do it?
Well, the idea is simple. The key to thi question is that Google is content hungry. Google crawlers will just love to crawl your website if you provide fresh and unique content. Bringing fresh content for a website is every webmaster's dream. It is typically difficult for website to have fresh content regularly.

Adding news of the related theme on your website would be a great idea. But you updating the news every day or evry hour would be a headache, right? Wrong.

Did you know that it can be done automatically? Sounds like a magic? No absolutely not. I will explain you to do it in 6 simple and easy steps below. But for the news, you should know that your news should be relevent. i.e. A cricket website should have news related to cricket, if you provide news about chess, your visitors would hardly find it useful which would create a negative impact on your website.

Now the question is how to add news to your website? The answer is a yet another free tool from Google Labs - Google Reader. This is actually Google's news aggregator. You can subscribe news by clicking the 'Subscribe' link. Follow the below mentioned steps to have HTML news hyperlinks in your website which gets updated automatically.

1. Open Google news
2. Type your wanted news. example - cricket. and press Search News.
3. Find RSS feed or Atom feed on the left of the page, where you have all the
Cricket news.
4. A new page with 'xml-tags' would come up. Copy the url and paste it to the
Google reader and press 'search content'.
5. Once done with it, click to 'Subscribe'.
6. Go to 'share' and on the right side of the page find - 'Put a clip on your site'.
Choose an appropriate title, a color and press the 'Get Code' button.
You will find a JavaScript code. Just copy-paste that code to your home page and
see the magic! (Ah! in one sense, it is)

The Google Reader provides an easy and handy way that requires no xml, php, rss knowledge and it is effective too. I have am using it and I am happy. Find the news source on the right hand of the page.

You can add or edit news directly coming from Google News. Not only that if you know the RSS and Atom feed URL of the website like; Yahoo, MSN or any other website, you can just repeat the same procedure from step '4 ' onwards. Google Reader provides an easy way to get crwaled by Google and add news service to your website for visitors.

Is Google ready to Solve Pay Per Click frauds?

Google hit the news again. This time not for its new innovations, software or services but, for a legal issue that is giving pains to Google. Google is sued by a company in Arkansas, which claims that a huge chunk of money is wasted in paying the Google for fraud clicks. This is not a single incident, but several other companies also have to tell the same story. In fact, many companies have faced a similar and serious problems due these click frauds.

The question that hits the head hard is; Is Google going to solve this issue, if yes, then by what means? Finally, Google has come up with it's initial homework. That is, Google now confies on it's expert engnieers and security professionals that have developed unavoidable filters to check click frauds. Google will not only stop click fraud activity but it can also ban the activities comming from the IP addresses where suspicious activities are carried out.

Google anounced that it will pay back the whole amount, which is found to be credited to the advertising company's bill due to fraud. The payback amount is calculated by the Google and it is liable to all those companies who are subjected to click fraud. The total worth is $90 million. It sounds huge huh! But just check out this fact that Google has earned several billion dollars from the last 4 years only through advertisements. And the $90 million would not throw Google in the drains of losses.

Let us hope that Google keeps up it's trend and reputation in market through serving the people and not by frauds and scams!

For a successful site the following things are considered imoportant from SEO point of view.
I am laying down some of those important ones for your referral.

Suitable Meta Tags for the pages related to the keywords.
Placing Keywords Tags for the pages related to the keywords.
Images of car models with non-descriptive Alt Tags.
HTML and CSS Validation.
Content Optimization.
Web Site Internal Link Analysis.
Limiting the size of the pages especially the home page.
Directory Submission of this site to 200 web directory.
Decreasing of the load time of the page.
Maximizing the CSS to decrease the page size and make it search engine robot friendly.
Blogs related to the products or services offered by the site. This helps bringing qualified traffic to the site.

These are some of the SEO checklists that must always be kept in mind before starting off any SEO based project.

SEO and SEM a Comparison

Search Engine Optimization and Search Engine Marketing go hand in hand. SEO and SEM are like the two sides of a same coin. One supports the other. Without the support of any one the other cannot go further. But if both of these are used together then it can lead to a development of such a web site that is loved by the search engines that is sure to come in top listings every time a related word or phrase is searched.

Search Engine Optimization is all about optimizing the websites for the top search engines. So that the web pages appear on the top listings whenever searched for. An SEO professional needs to keep himself updated with the latest in the search engine algorithms. A responsible SEO must know what the search engines like and what not. He should then make changes accordingly in the web site so that it performs well and beats all its competitors only to emerge as the best in the business.

Having a web site without SEO is like moving in search of destination with the lack of direction. If you have SEO there to support your web site means that you are heading towards your destination with a map. This map is Search Engine Optimization.

Search Engine Marketing comes into picture when a site is optimized and is already uploaded. What else? Your site is now of a very good quality it is all live! But how people are going to know about your site? How are you going to recognize that there is a site called www.abc.com, which is really good! Yes a right guess! You need to let people know about your site and services/products being offered by you. You need to indulge in effective and efficient marketing of your web site. SEM or Search Engine Marketing is just that. It gives you the power to take your site to the millions of customers worldwide. Yes, the popularity, the money is just a mouse click away!

Don’t hesitate to write anything you wanted to know at amarendra4ever@gmail.com.

Basics of SEO and Web Marketing - II

So I am back again with basics of SEO and web marketing strategies. These strategies are considered standard, as they have experienced to be successful on the real life scenario.

Developing a web page on the basis of a particular keyword means using the same keyword in the entire article as a main subject. It should depict quality information related to the keyword. The content should be arranged beautifully around the keyword. One good SEO tactic is to repeat the keyword again and again in the content. A certain level of decency should be maintained to avoid excess repetition of the keywords.

Keyword Density comes into picture here. It is the measure of number of keyword in your content with respect to the total number of words present in a given article. So if you write a 500-word article then repeat the keyword at least 10 times. This is based on the rule that the minimum density of the keyword should not be more than 2. 2% of 500 is 10. Repeat your keyword 10 times in 500-word article. But getting is the heart and soul of your Search Engine Positioning.

You should try to get a keyword, which is more looked by the people. This clearly specifies that you want to make such pages that is liked by the people and not just by you. You should start with an extensive keyword research. You should find out the keywords that are searched by the people throughout the world for a given topic. Suppose I want to write something about real estates present in a given city. Then the keyword should be something like New York real estates or New York real estate agents. You may have to do an exhaustive keyword research in the web for researching the keywords.

I suggest you to take the help of keyword research tools. Most of the keyword suggestion tools that are based on Word tracker are good. If you are targeting for Yahoo then considering Overture would be a good idea.

Digital point is one such popular keyword suggestion tool. But no one can beat Word tracker when it comes to keyword research with respect to the kind of information presented by it.

Word tracker shows a bit detail about the keyword like competing keywords, total number of searches in a day and the KEI (keyword effectivity index). Once you are done with keywords for your pages you can be assure of a good start of Search Engine Optimization process.

Wish you happy Optimization!

Basics of SEO and Web Marketing

Planning and developing a site through the way of Search Engine optimization is great way to get visible in the www. But before you want to expect something good from your website you should have some pre – requisites satisfied. You should have a very clear picture of the product, services or information that you want to deliver through your web site. After that you should make an equally good web site that should fulfill your purpose. Leave no stone un-turned to find all the minute details of the matters that your want to provide in your website along with what people want?

The First step towards Search Engine optimization starts with writing good content based on the keywords. Start preparing the Page Title and Meta Tags necessary of Search engines to enlist your pages when being searched.

Use the HTML h1, h2 and h3 header tags as a great means to highlight your keyword phrases cum services and products. These three header tags are specifically paid greater emphasis by the search engines. This also helps in Search Engine Optimization and positioning.

Placing Keywords in the hyperlinks is also a smart SEO practice. Which causes Search Engines to award these pages with high positions in the Search Engines Result pages listings. (Should aim for top 10).

The next part of the same article will be presented to you in my next post. I hope you enjoy going through this page and find it informative and applicable.

How to get free traffic from Search Engine

You have put money, sweat and what not in developing your new site. Now you are short of cash and you don't know how to get traffic to your website without it. This is where SEO and Search Engine Marketing comes in. We will explore the best SEO and SEM practice that can attract free traffic to your site.

Directory Submission
There are more then 100 free and high Page Rank directories on web. Dig for it and submit your site to these directories. Perhaps Directory submission is one of the most standard practice for SEO and web traffic generation. This will not only bring instant traffic for your website but will help your site in getting higher Page Rank. Most of the top Search Engines visit these directories in seach of new sites and this is where your site can be spotted out by number of search engines.

Affiliate Program
One of the most effective way of getting free traffic for your website. The prerequisites for having an affiliate program is that your website should sell product or services. This will not only help your website in getting traffic but will also provide with 100's of back links. Click bank is a great place where you could have your products listed without spending anything.

Traffic through article submission
One of the most inexpensive way to get free traffic to your website is by writing articles. You could start with writing articles in your area of expertise. Webmasters and ezine publishers are in constant need of quality articles/content. You could start with writing 1-2 articles per day and submit it to minimum 10 article directories. Within a year you would have 50 to 100 articles spread across the net. This could be published by 1000's of websites and ezines. Traffic for your website will dramatically increase and so will your search engine rankings.

Reciprocal Links
You could promote your website by forming partnership with website similar to your but not in direct competition. In this way both the websites would be benefited by link exchange, exchange of views etc. Beware of the wrong doers or webmasters who use shortcuts for their site success by spamming search engines.

RSS feeds
Create RSS Feeds for contents of your website. A large amount of free traffic could be generated with these feeds. The feeds will have title of your page/article and a short description. To make your RSS Feed look better, start your article with a great headline and write your best in the first paragraph. It helps you to get people to visit deeper pages of your site which are somewhat hidden from search engines.


For any of the detail information and SEO/ SEM services associated to it please don't hesitate to contact me at amarendra4ever@gmail.com