Without proper marketing it is quite difficult to take a product to reach it's intended audience. All those who want to be into business and earn money out of their products and services have to rely on the old but gold theory of marketing.
It is not surprising to know that even Google earns a huge chunk of it's money from Advertising and marketing. Behavioral marketing is the new buzz in the marketing arena which has the potential to sweep the market by it's behavioral targeting technology.
Oops! what's that?
Behavioral marketing revolves around marketing products and services which suit the needs and requirements of the customers. The behavior of the people browsing all around the world wide web is watched and a pattern of interests and preference is recorded for marketing only those products and services that they have been looking for!
That's where the behavioral marketing clicks. The Google's concept of personalized search is to find out their user's preferences over the Internet. It is to find out what they search what the browse and then on the basis of the information collected the advertisers will target them with their produces matching their needs, requirement s and preferences which they generally look out in the Internet. This technology directly reads the user behavior and find out what do they want? or what are they looking for?
Then channelize all those ads suiting their search. So the next time you search through your Google personalized search you will have only those ads which are relevant to what you are looking for.
