Basics of SEO and Web Marketing - II

So I am back again with basics of SEO and web marketing strategies. These strategies are considered standard, as they have experienced to be successful on the real life scenario.

Developing a web page on the basis of a particular keyword means using the same keyword in the entire article as a main subject. It should depict quality information related to the keyword. The content should be arranged beautifully around the keyword. One good SEO tactic is to repeat the keyword again and again in the content. A certain level of decency should be maintained to avoid excess repetition of the keywords.

Keyword Density comes into picture here. It is the measure of number of keyword in your content with respect to the total number of words present in a given article. So if you write a 500-word article then repeat the keyword at least 10 times. This is based on the rule that the minimum density of the keyword should not be more than 2. 2% of 500 is 10. Repeat your keyword 10 times in 500-word article. But getting is the heart and soul of your Search Engine Positioning.

You should try to get a keyword, which is more looked by the people. This clearly specifies that you want to make such pages that is liked by the people and not just by you. You should start with an extensive keyword research. You should find out the keywords that are searched by the people throughout the world for a given topic. Suppose I want to write something about real estates present in a given city. Then the keyword should be something like New York real estates or New York real estate agents. You may have to do an exhaustive keyword research in the web for researching the keywords.

I suggest you to take the help of keyword research tools. Most of the keyword suggestion tools that are based on Word tracker are good. If you are targeting for Yahoo then considering Overture would be a good idea.

Digital point is one such popular keyword suggestion tool. But no one can beat Word tracker when it comes to keyword research with respect to the kind of information presented by it.

Word tracker shows a bit detail about the keyword like competing keywords, total number of searches in a day and the KEI (keyword effectivity index). Once you are done with keywords for your pages you can be assure of a good start of Search Engine Optimization process.

Wish you happy Optimization!

Basics of SEO and Web Marketing

Planning and developing a site through the way of Search Engine optimization is great way to get visible in the www. But before you want to expect something good from your website you should have some pre – requisites satisfied. You should have a very clear picture of the product, services or information that you want to deliver through your web site. After that you should make an equally good web site that should fulfill your purpose. Leave no stone un-turned to find all the minute details of the matters that your want to provide in your website along with what people want?

The First step towards Search Engine optimization starts with writing good content based on the keywords. Start preparing the Page Title and Meta Tags necessary of Search engines to enlist your pages when being searched.

Use the HTML h1, h2 and h3 header tags as a great means to highlight your keyword phrases cum services and products. These three header tags are specifically paid greater emphasis by the search engines. This also helps in Search Engine Optimization and positioning.

Placing Keywords in the hyperlinks is also a smart SEO practice. Which causes Search Engines to award these pages with high positions in the Search Engines Result pages listings. (Should aim for top 10).

The next part of the same article will be presented to you in my next post. I hope you enjoy going through this page and find it informative and applicable.

How to get free traffic from Search Engine

You have put money, sweat and what not in developing your new site. Now you are short of cash and you don't know how to get traffic to your website without it. This is where SEO and Search Engine Marketing comes in. We will explore the best SEO and SEM practice that can attract free traffic to your site.

Directory Submission
There are more then 100 free and high Page Rank directories on web. Dig for it and submit your site to these directories. Perhaps Directory submission is one of the most standard practice for SEO and web traffic generation. This will not only bring instant traffic for your website but will help your site in getting higher Page Rank. Most of the top Search Engines visit these directories in seach of new sites and this is where your site can be spotted out by number of search engines.

Affiliate Program
One of the most effective way of getting free traffic for your website. The prerequisites for having an affiliate program is that your website should sell product or services. This will not only help your website in getting traffic but will also provide with 100's of back links. Click bank is a great place where you could have your products listed without spending anything.

Traffic through article submission
One of the most inexpensive way to get free traffic to your website is by writing articles. You could start with writing articles in your area of expertise. Webmasters and ezine publishers are in constant need of quality articles/content. You could start with writing 1-2 articles per day and submit it to minimum 10 article directories. Within a year you would have 50 to 100 articles spread across the net. This could be published by 1000's of websites and ezines. Traffic for your website will dramatically increase and so will your search engine rankings.

Reciprocal Links
You could promote your website by forming partnership with website similar to your but not in direct competition. In this way both the websites would be benefited by link exchange, exchange of views etc. Beware of the wrong doers or webmasters who use shortcuts for their site success by spamming search engines.

RSS feeds
Create RSS Feeds for contents of your website. A large amount of free traffic could be generated with these feeds. The feeds will have title of your page/article and a short description. To make your RSS Feed look better, start your article with a great headline and write your best in the first paragraph. It helps you to get people to visit deeper pages of your site which are somewhat hidden from search engines.


For any of the detail information and SEO/ SEM services associated to it please don't hesitate to contact me at amarendra4ever@gmail.com